The students as consumers Approach to the commercialization of higher education

The students as consumers Approach to the commercialization of higher education

As institutions increase their participation in social issues, they face new challenges to respond to new demands on Higher Education. Political, economic, technological and social issues shape these challenges. Therefore, entities must be aware of what is happening locally and globally. Any strategic plan for the future requires clarity. Therefore, academics, experts and consultants must analyze the new trends in Higher Education to understand the challenges faced by institutions.    

Campus security

According to the online education journal Inside Higher Ed, there are security problems that universities around the world face and that must be managed to minimize security infractions on campus, such as:

  • Sexual aggression
  • Gender-based violence
  • Weapons on campus
  • In the field of management, the online newspaper The Huffington Post affirms that cyber security is the main challenge.

Quality assortment

The ethics behind visit the website the current accreditation system is questioned, especially self-assessment and peer review.  The voluntary nature of the system is also questioned, given the fact that only accredited institutions qualify to participate in federal funding programs.

Financial Education for children

Meet the student’s expectations

Given this type of situation, an Education  institute proposes that “strategies are more flexible in order to attract students in a highly competitive market, assess their position and map the customer segments that are most important to them.” Institutions will have to take difficult decisions on how to target markets and launch processes to optimize routes, as well as ensure that they have the experience and innovation required while working to overcome entrenched cultural conservatism.

Financing, funds, and research

By increasing expectations and intense competition as students assume a greater financial burden for their studies, institutions need to invest in infrastructure, teaching, and career support to attract students.” The costs of staff, teaching and learning rise rapidly “, The sector must take advantage of its success and innovate more to fully compensate for the risk of financial failure, each institution has its combination of issues, its cost structure, and each will have to reform its operating model to better guide spending, attract revenue and reduce costs, “he says

As we saw in the previous article, there are many causes of student desertion related to social factors, and if we take it to figures, about 30% of students in colleges and universities in the United States defect after the first year, and more than 60 % of those who attend a college never get their degree.

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